Brand Manager

• Responsible for the development of marketing plans and sales forecasts.
• Development, implementation and evaluation of marketing programs.
• Effectively manage the marketing budgets of each brand.
• Responsible for maintaining control over the profit margins (P&L) of the assigned brands and meeting the established objectives.
• Continuously collect brand/product performance information; need and perception of customers / consumers in relation to brands. Identify opportunities and threats that may impact brands and develop strategies to attack them
• Implement the necessary controls for preventive and corrective action to avoid losses in brands and/or products.
• Periodically supervise promotional programs or events/sponsorships through visits to the establishments or facilities where the activities are carried out.
• Maintain offers in the Price Point system for both main customers and customer groups (Customer Types) for the brands it manages.

• Bachelor's Degree in Business Administration concentration in Marketing with a Master's degree preferably directed to the area of Marketing, Finance or Management.
• Four (4) years of experience in brand management.
• Analytical skills, presentation, negotiation and time management.
• Domain of Microsoft Office programs (Excel, Power Point, Outlook and Word or equivalent).
• Excellent verbal and written communication skills. Bilingual (English/Spanish).

Fulcro Talent Acquisition